Identifying your target market is something important for every small business. Mostly, we get into two types of target market – the Natural Market & the Niche Market. What does each of them mean to us?
The Natural Market – When I mention natural market, it means the prospects that surround you neighborhood, the people whom are meeting or calling them daily, your relations, etc.Yes! Pick up your telephone directory or mail list & start contacting each of them to tell them about your product or service. The benefit you gain here in the natural market is that it’s easy to get appointments as most of them are known to you. You get sufficient time to convince them about the value what you provide. You may also get a sale or more referrals by them.
The Niche Market – Let me now talk about the Niche market. After spending some time prospecting in the natural market, gradually you will come to know the proper age group or location or professionals who are in dire need of your product or service & are ready to buy too. Once this is known, you need to have a signature presentation ready for them, create customized brochure for the niche market & start pitching to them. This always cuts short the selling time & leads to quicker prospecting for getting leads.
Facing problems on how to find target market then get marketing advice
The Natural Market – When I mention natural market, it means the prospects that surround you neighborhood, the people whom are meeting or calling them daily, your relations, etc.Yes! Pick up your telephone directory or mail list & start contacting each of them to tell them about your product or service. The benefit you gain here in the natural market is that it’s easy to get appointments as most of them are known to you. You get sufficient time to convince them about the value what you provide. You may also get a sale or more referrals by them.
The Niche Market – Let me now talk about the Niche market. After spending some time prospecting in the natural market, gradually you will come to know the proper age group or location or professionals who are in dire need of your product or service & are ready to buy too. Once this is known, you need to have a signature presentation ready for them, create customized brochure for the niche market & start pitching to them. This always cuts short the selling time & leads to quicker prospecting for getting leads.
Facing problems on how to find target market then get marketing advice
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